Consumer buyer behavior about ego-expressive way in the decision Case Study - 1

Consumer buyer behavior about ego-expressive way in the termination making of rolex costumer - Case Study ExampleThe owners of the Rolex Watch increase rely on their intellectual of the consumer behavior extensively as many other successful businesses. The consumers of the watch as a product argon diverse and they present various factors that lead them towards purchasing the product readily.The Rolex Watch brand is the star and most expensive Watch in the market currently. There are several types of the Watch. Moreover, Rolex manufactures watches designated for each of the genders, ages and uses. These are essential factors of consideration in the price aspect of the product. For instance, according to information gathered through the interactions with the Rolex professionals, the feminine gender used to constitute a large share of their customers. However, with the current developments in the market, the company is to a fault manufacturing watches for men in large passels, mea ning that the male population is also a considerable consumer volume of the watches. The aspects of use, it depends on the reasons why the consumer purchases the watch. The latest development in the company is the establishment of the Rolex diving watch. Thus, with such watches, large-minded to water, offering quality and accurate time measurement initiates the desire in the consumers to own a watch.The larger base of the consumer of the Rolex Watch includes the rich people, collectors of antiques and retail business people. The aspect that the Rolex Watch has a high pricing means that the consumers with low income are unable to afford the product. In manufacturing the product, Rolex focus on people with an engagement in brand and aesthetic value of products. The watch established itself as a virtually supreme brand in the market, due to its association with class and high social status. The watch enjoys an ego-expressive status in its customers, as they seek the product for var ious reasons, all related